Limestone Capital is proud to officially announce the launch of Crafted - a new lifestyle hotel and members’ club brand, incubated by Limestone Capital in collaboration with hospitality entrepreneur and co-founder Chris King.
The debut property Crafted at Powdermills will open later this year in East Sussex, just 70 minutes from London, thoughtfully designed as a sanctuary for creativity, connection, and nature-led living. The estate has 55 rooms and suites and is set around a seven-acre private lake, surrounded by ancient woodland and wildflower fields. It will feature its own pub and restaurant inspired by seasonal, locally sourced ingredients, alongside a Craft Barn, Art Studio, wellness facilities, members’ club, and three private cottages.
Crafted is Limestone’s latest addition of bold and differentiated concepts, aligned with our strategy of building founder-led platforms that stand out in today’s evolving hospitality landscape. The brand is nature-first, creatively charged, and thoughtfully designed for balancing modern lives - a concept that complements our existing portfolio of Aethos, LOISIUM, Voaara, and Anagram, while bringing something entirely new to the table.
From cold water dips, paddleboarding, and forest yoga, to saunas on the lakefront, kayaking sessions, and a full slate of natural wellness programming, the debut hotel Crafted at Powdermills embodies the brand’s intention to reconnect guests with the outdoors and themselves. The experience across all Crafted sites will also include creative spaces like Craft Barns and Art Studios - all part of a vision to foster community, expression, and meaningful rest.
Crafted is not just a hotel brand — it’s a collection of life-friendly hotels and clubs, with additional properties in the UK and beyond already in the pipeline.
We’re excited to welcome guests to Powdermills later this year and look forward to sharing more as the Crafted journey unfolds.
More to come.