Zug, Switzerland. Limestone Capital, a private equity firm focused on tech-driven hospitality investments, is pleased to announce the acquisition of the unique eco-friendly luxury Camp Zero Resort in the Italian Alps.
Located in Champoluc, a popular area for skiing, hiking, and mountaineering around the Monte Rosa massif, the property stands out for its distinctive architecture and design features while perfectly blending into the local natural scenery. Each of the 30 suites is built over 2 floors and connected by an inner staircase. The floor-to-ceiling windows on both floors and terrace offer stunning views of the mountains. Other amenities include a bar, two restaurants, an expansive Spa, an indoor climbing wall, an underground parking garage with Tesla charging stations as well as a heli landing pad.
The acquisition is the third in Italy, after Aethos Saragano and Aethos Milan, and builds on the existing four other projects across Southern Europe. “Discounted valuations collide now with a strong recovery in luxury hospitality”, says Limestone Capital Managing Partner and co-founder Benjamin Habbel. “And we continue to see a lot of untapped potential in Italy’s hotel real estate market which remains highly fragmented”.
The deal is part of Limestone’s strategic focus on midsize deals that fall between large global PE firms, and local entrepreneurs. The combination of undervalued hospitality real estate and a hands-on owner/operator approach enables Limestone to reposition assets into successful lifestyle hotels, restaurants & clubs. Limestone plans to expand the property and continue to expand its unique active luxury offering.
Limestone Capital will be operating the hotel under its tech-enabled lifestyle hotel management brand Aethos. The soon-to-be Aethos Monterosa will be open for the winter season starting December 1st. With a focus on authentic experiences and well-being, Aethos Monterosa will build on the success of Camp Zero to date, and continue attracting active and conscious travellers looking for a deeper connection with nature while enjoying the comfort of a modern refuge.
